Our Commitment to Zero Deforestation

Forests are essential to life on this planet. They protect biodiversity and combat climate change and yet over three billion trees are cut down every year for paper packaging and textile production, many of them coming from the world’s most vital and endangered forests.

We are proud to be partnering with Canopy, a not-for-profit organization dedicated to protecting the world’s forests, species and climate. As a member of both the Pack4Good and CanopyStyle initiatives, we are working with Canopy to ensure that Ancient and Endangered Forests are kept out of our fabric and packaging supply chains. This means sourcing forest-based fibres (such as viscose, lyocell, cupro, tencel, paper or card) which are either recycled or originating from sustainably managed, FSC certified forests. Through our partnership with Canopy we will continue to explore the best and most innovative forest-friendly materials.

Read more about our commitment to protecting forests here.