REJINA PYO for WEEKDAY, H&M Collaboration

During the 2011 Central Saint Martins MA graduate show at London fashion week, Rejina Pyo presented a collection that gained wide acclaim from the fashion community. The 'Rejina Pyo for Weekday' collection was launched in April 2012 and sold in over 30 stores across Europe.

The fashion press praised Rejina Pyo for her colourful graduate collection. For Weekday she creates an effortless and unrestricted collection with a timeless style that is inspired by modern art. "Simple abstract shapes and blocks of colours inspire the collection. I am passionate about modern art and sculptures, so I took inspiration from some of my favourite artworks. As an example, paintings by Ellsworth Kelly from the 1950’s. The primitive aesthetics and block colours define my collection." says Rejina Pyo.