Welcome to Rejina Pyo

Rejina Pyo is built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. Wanting to contribute something special to this daily ritual, our vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time.

Rejina Pyo is not concerned with promoting quick or short-term trends, instead we are focused on building long term relationships and evolving with our wearers over time.

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About Rejina Pyo

Rejina Pyo was born in Seoul, where she lived until moving to London in 2008. After graduating from the MA Fashion Design programme at Central Saint Martins in 2011, Pyo was presented with the prestigious Han Nefkens Award for her final collection. Pyo launched her eponymous label ‘Rejina Pyo’ in 2013, with offices based in London and Seoul. 

Rejina draws inspiration from different art forms - sculpture, paintings, photographs, installations, and films. She is also inspired by the places and events around her, travel and culture and new experiences . Rejina also draws inspiration from the amazing women around her, each with interesting stories and a strong point of view on the world. 

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The Rejina Pyo Journal

The Rejina Pyo Journal

Step into the world of Rejina Pyo, where clothing, art, food, and culture come together. Through exclusive interviews, behind-the-scenes moments, special events, brand stories, and even a few favorite recipes, the Rejina Pyo Journal offers an intimate glimpse into the people and ideas that inspire us.

The Store

The Rejina Pyo store is a thoughtfully curated space that reflects the brand’s commitment to creativity, community, and discovery. Designed to offer more than just a shopping experience, the store invites visitors to explore a world of unique design elements and personal connections. It serves as a destination for those seeking inspiration, meaningful interactions, and a deeper understanding of the Rejina Pyo ethos.
37 Upper James St, London W1F 9DG

Sustainabilty

For us, sustainability is an ongoing journey. It is a commitment we make every day through the many decisions we make as a business. Each decision, no matter how small, contributes towards an economy and society which values people, animals and nature.

We realise we have a long way to go and we face new challenges every day, but we will continue working on our commitment to be a responsible fashion business focused on designing and making products which maintain their quality and relevance over time.

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