PHOTOGRAPHIC SERIES

Rejina Pyo's Seoul

Photographed by Kerry J Dean
Styled by Naomi Miller

Each summer, Rejina returns to Seoul.

Closely connected to her life and work, the city becomes the setting for a new creative series made with photographer Kerry J Dean. Set among shuttered storefronts, tiled walls and fragments of urban architecture, the series portrays women of Seoul in the overlooked corners of a city in constant motion.

Set among shuttered storefronts, tiled walls and fragments of urban architecture, the series portrays women of Seoul in the overlooked corners of a city in constant motion. Styled by Naomi Miller, the collection takes on unexpected shapes and silhouettes, while the individuality of each woman’s remains at the centre of the image.

Dean’s intimate, off-centre compositions move between portraiture, abstraction and documentary observation. Rather than attempting to define Seoul, the series offers a subjective view of the city, bringing Rejina’s relationship with it into Kerry’s distinctive photographic world.

“Rejina’s design is connected to the realities of women’s everyday lives, both what we do and how we want to look and feel. The diversity of the casting and locations in Seoul reflects those realities, while experimenting with the clothes to create unexpected shapes and silhouettes that feel expressive and unique, much like the women wearing them.” - Kerry J Dean

Rejina speaks to Dazed about her relationship with Seoul, the ideas behind the project and seeing the collection in a new context.

The new perspective

A considered approach to modern dressing

Clothes with a quiet point of view, shaped by movement, material and the spaces we inhabit.

Designed between cities and made to be lived in, each piece balances precision with ease. The collection explores proportion, texture and the subtle details that give familiar forms a new rhythm. These are clothes for a considered everyday: adaptable, tactile and quietly distinctive. They are not intended to dictate a single way of dressing, but to leave space for the wearer’s own interpretation.