REJINA PYO FLORAL STREET POP UP SHOP
December 2018 - January 2019
It had been a long time ambition of Rejina Pyo to create a physical space for her customer to experience first hand, as if stepping into her home, complete with hand picked furniture, ceramics, books and art works from all over the world. For the month of December, Pyo’s first ever London Pop-up store showcased a selection of pieces from current and archived collections offering customers a full range of ready-to-wear and accessories.
Designed as a home, guests could explore and relax in a welcoming and inspiring space, the Pop-up featured a curation of interiors by Hubert Zandberg, a selection of books by Claire de Rouen, beautiful ceramic works by potter Naomi Bikis, and artworks curated by Parternership Editions, all for sale alongside Rejina Pyo products.
Event Space Production by Studio Boum.